My Tech Helper
Tech Support Without The Jargon — Brand Style Guide
1. Brand Overview & Mission
Mission: My Tech Helper exists to make technology simple, approachable and stress-free for home users. We provide fixed-price technology support without technical jargon, confusing language or aggressive sales tactics.
We Are:
We Are Not:
2. Design Direction
The design should feel modern, clean, and friendly—resembling brands like Apple Store, Monzo, Starling Bank, and modern SaaS companies. Avoid looking like a corporate MSP, cybersecurity firm, computer repair shop, or electronics retailer.
Card & Layout Principles
- 16px – 20px border radius
- Soft shadows
- Plenty of whitespace
- Clean, minimal & bright aesthetics
Imagery Focus
- Families using technology
- Laptops & home office setups
- Real people using everyday devices
- Avoid: Datacentres, servers, hackers, binary code, or cybersecurity stock photos.
3. Colour Palette
Primary (Teal)
#14B8A6
Buttons, Links, Highlights, Icons
Secondary (Navy)
#1E293B
Headings, Navigation, Footer
Accent (Orange)
#F97316
Callouts, Highlights, Notices
Light Grey
#F8FAFC
Page & Card Backgrounds
Border Colour
#E2E8F0
Cards, Dividers, Fields
4. Typography & UI Components
Primary Font: Poppins (Modern, Rounded, Friendly, Professional)
Button Styles
5. Trust Statements & Tone of Voice
Always use plain English, simple explanations, friendly wording, and reassuring language.
Trust Statements to Display Prominently
6. Customer Promise
- Clear pricing before work begins.
- Friendly jargon-free service.
- Honest advice.
- Transparent communication.
- All replaced parts returned.
- Photos available during repairs on request.